Relo Metrics appoints Jay Prasad as CEO

Relo Metrics appoints Jay Prasad as new CEO, former CSO of LiveRamp TV poised to lead next phase of company’s growth strategy

By

tom friend


Sports Sponsorship intelligence platform relo Metric named Jay Prasad as its new CEO.

Prasad was until recently Director of Strategy at LiveRamp TV, where he led the company’s broadcast activations and Data Plus Math measurement products, as well as partnerships with brands, agencies, media conglomerates, OTT/CTV platforms, and cable and TV providers. satellite.

To relo Metrics, which specializes in AI-based sponsorship analytics, Prasad will be asked to expand the company’s burgeoning data insights that are being deployed by NBA, MLB, NHL teams , NFL, CFL, Major League Rugby, English Premier League and cycling entities. . relo Metrics’ platform allows these teams and leagues – as well as major brands – to quickly track a sponsor’s exposure across live broadcasts, social media and streams.

Prasad replaces former CEO Brian Kim, who oversaw the company’s first foray into sports sponsorship. Under Kim, relo Metrics started partnership with Meshha frm that uses a proprietary sensor to track consumption behavior analysisrs during on-site brand activations. by Meshh appliances, once placed inside a venuecould read Wireless consumer signals smartphones to calculate data such as unique reach, dwell time, and repeat fan visits to a given activation.

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